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Affinity Health Plan Product Boards for Pitken Avenue retail store

Affinity Retail Stores Product Boards

This project was originally conceived as a series of 3x7 foot glass panels showcasing Affinity Health Plan’s product offerings for the new Affinity Retail Store in Brownsville, NY, and was expanded to become the template for all locations. The images for the other locations were changed to reflect the people and landmarks in the neighborhood and borough where each store resides. The project expanded to include modified versions of the “…U Got This” light post banners and billboards which were part of a citywide campaign on living healthier.

Affinity Health Plan Retail Stores - Sunset Park Product Boards

Product Boards for the Affinity Health Plan Retail store in Flushing, Queens.

Affinity Health Plan Retail Stores - Sunset Park Product Boards

Product Boards for the Affinity Health Plan Retail store in Washington Heights, Manhattan.

Local people

Neighborhood People

The people featured in the product boards reflect the racial and ethnic demographics of the neighborhood surrounding the retail store.

Local landmarks

Local Landmarks

Landmarks from the borough where the store is located were added to further anchor the Affinity Retail Store to the community.

Store address

Store Address

The address links the store and Affinity’s products to the neighborhood it serves and makes each series of glass panels a unique piece of art.