David M Littlefield in Hong Kong

David M. Littlefield

David is Web & Graphic Designer specializing in Web/UI Design, Graphic Design, Branding, and Illustration. He creates user-centric, responsive websites, and web based marketing including email and banner advertising, SEO and social media. He also develops advertising for print, direct mail, collateral and promotional items, retail display, corporate presentations, and videos.

Professional Summary

  • Redesigned User Interface, updated look and feel, and simplified navigation for AffinityMedicarePlan.org, making it more customer friendly
  • Reorganized and simplified content structure, updated look and feel and user interface for the AffinityAccess section of AffinityPlan.org
  • Created the ‘…u got this.’ slogan for Affinity Health Plan’s public service campaign for NYC lamp posts
  • Created TestedBatteries.com brand, and rebranded MobileStoreUSA.com for OEM Source/KRZY Mobile, designing logos, new websites, social media campaigns
  • Designed social networking component for Adam Carolla Radio Show website


Web & Graphic Designer
Affinity Health Plan, Bronx, NY | 07/2012 – Present

  • Redesigned User Interface, updated look and feel, and simplified navigation for
    AffinityMedicarePlan.org, making it more customer friendly
  • Reorganized and simplified content structure, updated look and feel and user interface for the
    AffinityAccess section of AffinityPlan.org
  • Redesigned the AffinityPlan.com homepage, and Quicklink, the employee intranet newsletter
  • Co-managed and coordinated web development with outside venders and internal IT departments
  • Advise and assist on SEO, social media, online advertising and other digital initiatives
  • Design web graphics for websites
  • Created the ‘…u got this.’ slogan for Affinity Health Plan’s 2014 public service campaign for
    NYC lamp posts
  • Create corporate videos for company meetings and town halls.
  • Create direct mailers, flyers, banners, posters, logos and other collateral for products, customer
    service centers, events, and internal engagement and communication

Web Designer, SEO, Social Media Marketing, Web Master
KRZY Mobile-OEM Source, Brooklyn, NY | 08/2011 – 06/2012

  • Rebranded MobileStoreUSA.com, creating new logo and graphics
  • Created original Tested Batteries logo and online brand
  • Designed and re-skined Magneto Commerce templates for MobileStoreUSA.com and
    TestedBatteries.com using HTML and CSS. Set up and added products to online store fronts
  • Devised Search Engine Optimization (SEO) and Social Media Campaigns for KRZY Mobile websites
  • Wrote search engine friendly copy for all KRZY Mobile websites
  • Created Banner Ads and print graphics for Mobile Store USA, Tested Batteries and KeeBloo
  • Supervised and trained web assistant to photograph products, retouch images in Photoshop, work with
    and add products to online stores
  • Troubleshot problems with websites, email and hosting for KRZY Mobile and OEM Source, Inc. websites; Set up email accounts, domains and web hosting; Interfaced with outside venders

Web & Graphic Designer, Illustrator, SEO & Social Media Consultant
dmlworx, New York, NY, Los Angeles, CA | 04/2008 – Present

  • Rebranded the Morgan State University School of Social Work look and feel, creating brochures,
    banners, one-sheets, and social media banners
  • Designed and setup WordPress website for GotPenInHand.com
  • Created logo, business cards and stationary for Adrianna Corsino, New York
  • Designed and coded email blasts for BizBash Magazine’s Boston Launch, and NY/LA 2011 winter update
  • Updated content and created new pages for Kodevco.com; proposed redesign of website
    creating wire frames and mock ups
  • Designed web pages for Madison Financial Concepts; advised on web design principles, usability,
    HTML/CSS; created Identity, business cards and stationary
  • Designed website mockup and brochure for FireSmart:LA
  • Designed and coded MINDS eHealth website; advised on social networking and SEO strategies,
    and usability; hired and managed copywriter
  • Created graphic headers, HTML and CSS templates for the Cal State Dominguez Hills
    College of Extended Education website
  • Designed and produced mock ups for 2008 redesign of the Faye Pollack & Associates website;
    conceptualized and storyboarded Flash animations
  • Designed and coded treonet.com
  • Designed and coded MacArt Films.com; illustrated Finding Fate storyboards

Graphic Designer
Mineral, Burbank, CA | 04/2008 – 09/2011

  • Designed Monti Nido Red Flag questionnaire postcards
  • Designed print ads for Monte Nido & Associates facilities
  • Designed flyer and ad for Monte Nido training event
  • Designed posters and newspaper ads for movie screening in Portland, OR

Web Designer
ScriptPipeline.com (formally ScriptPIMP.com), Hollywood, CA | 09/2008 – 10/2009

  • Created new visual identity and user interface, redesigning and coding website
  • Designed user interface and mockups for My Script Pimp, shopping cart, and registration pages
  • Conceptualized and storyboarded Flash animations for Flash artist
  • Designed web banners and print advertisements
  • Advised on usability, interface, and workflow issues with regards to the project
  • Coordinated with programmers

Web Designer
Pringo, Los Angeles, CA | 12/2007 – 02/2008

  • Designed user interface, creating wireframes and mock ups for social networking component
    of the Adam Carolla Radio Show website
  • Worked with ModelsTXT CEO to create wireframes and mock ups for successful pitch
  • Designed and provided preliminary coding for Pringo Express

Teaching Experience

Web & Graphic Design Instructor, Consultant, Graphic Designer
Children’s Art Carnival, New York, NY | 09/2010 – 06/2011

  • Taught high school students to design and build websites, using Adobe Photoshop,
    Illustrator and Dreamweaver
  • Designed poster, flyer and email announcement for year end student exhibition
  • Updated Website

Project Advisor, Visual Media Instructor
Musicians Institute, Hollywood, CA | 05/2008 – 06/2010

  • Advised students in the Independent Artists Program on the planning, designing and producing the final artwork for their CD covers, websites, and other promotional materials using the Adobe Creative Suite
  • Taught IAP Students basic design concepts for self promotion using Photoshop, Illustrator and other software packages


School of Visual Arts, New York, NY
BFA: Illustration, 1995  Awards: Chairman’s Merit Award

Maryland Institute College of Art,
Baltimore, MD
1996. Major: Graphic Design & Production

Technical Skills

User Interface Design
Search Engine Optimization (SEO)
Social Media Marketing
Ektron, WordPress, Drupal and Magento CMS
User Acceptance Testing

Adobe Creative Suite
Final Cut Pro
Microsoft Office