Affinity Retail Stores Product Boards
This project was originally conceived as a series of 3×7 foot glass panels showcasing Affinity Health Plan’s product offerings for a new retail store in Brooklyn, NY, and was expanded to become the template for all locations. The images for the other locations were changed to reflect the people and landmarks in the neighborhood and borough where each store resides. The project expanded to include modified versions of the “…U Got This” light post banners and billboards which were part of a citywide campaign on living healthier.
Role: Graphic Designer
Date: 2015 – 2016
Product Boards for the Affinity Health Plan Retail store in Flushing, Queens.
Product Boards for the Affinity Health Plan Retail store in Washington Heights, Manhattan.