Affinity Retail Stores Product Boards
This project was originally conceived as a series of 3×7 foot glass panels showcasing Affinity Health Plan’s product offerings for a new retail store in Brooklyn, NY, and was expanded to become the template for all 18 locations. The images for the other locations were changed to reflect the people and landmarks in the neighborhood and borough where each store resides. The project expanded to include modified versions of the “…U Got This” light post banners and billboards which were part of a citywide campaign on living healthier.
Product Boards for the Affinity Health Plan Retail store in Flushing, Queens.
Product Boards for the Affinity Health Plan Retail store in Washington Heights, Manhattan.
The people featured in the product boards reflect the racial and ethnic demographics of the neighborhood surrounding the retail store.
Landmarks from the borough where the store is located were added to further anchor the Affinity Retail Store to the community.
The address links the store and Affinity’s products to the neighborhood it serves and makes each series of glass panels a unique piece of art.
The original product boards were printed on 3×7 foot glass panels that were installed by a sign company. I was onsite to make sure there were no imperfections during printing and to supervise the installation. A slightly smaller set of product boards were created for the new flagship location in the lobby of Affinity’s new headquarters. The company was in the process of renovating all of its customer service centers at the time. The glass product boards were installed in the newly renovated locations as they came online, while the rest got smaller foam core versions.
I supervised the installation of the glass panels in four locations, and the installation of the foam core versions in the remaining 14 locations in New York City area. This also included measuring each CSC to make sure the product boards and the ‘…U Got This’ posters fit the space.
Top: The Product Boards on display in the Metro Center Flagship location. Below: Two of the ‘…U Got This” posters in interview cublicles in one of the service centers.