Affinity Retail Stores Product Boards
This project was originally conceived as a series of 3x7 foot glass panels showcasing Affinity Health Plan’s product offerings for the new Affinity Retail Store in Brownsville, NY, and was expanded to become the template for all locations. The images for the other locations were changed to reflect the people and landmarks in the neighborhood and borough where each store resides. The project expanded to include modified versions of the “…U Got This” light post banners and billboards which were part of a citywide campaign on living healthier.
Product Boards for the Affinity Health Plan Retail store in Flushing, Queens.
Product Boards for the Affinity Health Plan Retail store in Washington Heights, Manhattan.
The people featured in the product boards reflect the racial and ethnic demographics of the neighborhood surrounding the retail store.
Landmarks from the borough where the store is located were added to further anchor the Affinity Retail Store to the community.
The address links the store and Affinity’s products to the neighborhood it serves and makes each series of glass panels a unique piece of art.